Life is full of unplanned partnerships– for Fanon and Leon, it’s thanks to their amazing snowboarding trip to Chile that they ended up where they are now, with a venture called Epic Life.
What started out as a small group of friends, quickly snowballed into an event with over a hundred fellow adventurers. Inspired by the idea of new journeys, they aspire to constantly provide new experiences in unique locations across the world.
As the world continues to fight the coronavirus, they’ve had to make big changes and even put a pause to some of their adventures, but spending it preparing for the day that we’ll finally be allowed back to experience the world once again.
Listen in on our conversation as we talk about how and why they started Epic Life, their growing pains and challenges, and finally how they grew to love snowboarding.
- How the Pandemic affected Epic Life and their events
- Why they started Epic Life and how they organize events
- Their marketing strategy
- Platforms they used to connect to fellow adventurers
- Their growing pains and challenges they faced as a team
- Each of their stories getting into snowboarding
Fanon is from Los Angeles, California. Currently, he’s an associate professor of history and American studies in the graduate school of Global Studies at Doshisha University in Koto, Japan. After a graduate degree from Morehouse College, he went on to receive a Masters Degree from Syracuse University, and a PhD from New York University. Most of his research is focused on the global contours of the black freedom movement in the 1960s, and black expressive culture. He’s a father of two, and enjoys the outdoors as an avid adventurer and bat country snowboarder.
Leon hails from the Motor City of Detroit, Michigan but was raised in Akron, Ohio. He graduated high school and joined the army, where he learned order, discipline, and direction. He graduated from the University of Akron with a Bachelors of Science in Engineering, and went on to serve his city by joining the Department of Public Safety. Ontop of all this, he’s snowboarded across the United States, South America, the Japanese Alps, the Canadian Rockies, and the French Alps.
Epic Life was founded in 2014 by Fanon and Leon following an amazing snowboarding trip to Chile the previous year. After spending significant time in the North American Rockies and the South American Andes, Fanon and Leon decided to bring some of our closest friends to the powder fields of Hokkaido, Japan. What began as a modest ski/snowboard tour for a couple of dozen people quickly morphed into nearly 100 adventurers. From the first trip to Niseko United in 2014, it was Epic from the beginning and has grown exponentially ever since.
Via social media and word of mouth Fanon and Leon have taken hundreds of Epic Lifers to Japan to experience its unparalleled powder and refined Japanese hospitality. Although their roots are in the mountains, their spirits are driven by a profound sense of adventure and global exploration in community. They not only travel together but we live to party even harder. I can attest there is nothing like an Epic Life Happy Hour or a late night gathering during our fun-filled trips.
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